ABOUT THE PROJECT

The Northern Beaches Readers’ Festival is an event focused on connecting readers with popular Australian authors.  Running from 25 – 27th September, 2020, in Sydney’s beach-side suburb of Avalon, the festival will feature some of Australia’s leading authors in panel discussions and more intimate ‘in conversation’ events.

THE RESULT

We worked closely with the festival organisers to develop a brand built around the festival's subject matter and it's location. The brand was created around the sun, surf and sand of Sydney's beautiful Northern Beaches overlaid with an open book motif. The coloured bands, while representing the Northern Beaches also hints at turning pages and gives the branding a simple yet memorable look.