ABOUT THE PROJECT

The branding work for the Return from China game was multifaceted in approach and execution. The resulting logo needed to represent the fun, game-like nature of learning experience whilst also clearly positioning the brand and hinting at the underlying story arc for the game.

THE RESULT

Whilst the game is primarily a language learning game targeted at primary school children, the story behind the game needed to capture the child’s imagination and entice them to continue on their language journey.

With the underlying story about finding the last or China’s dragons of myth and legend the branding needed to clearly represent this. The logo most obvious feature is the dragon, yet it is displayed as an egg-shaped baby representing the journey of growth the dragon and ultimately the child will take as they play the game.