ABOUT THE PROJECT

Singtel TV is Singtel’s 24-hour pay television service.

THE RESULT

I worked as part of a small agile team to refresh the look and feel of Singtel’s pay-per-view TV service within very tight development constraints. Whilst a lot of the structure of the service was set in stone from a development point of view, we were able to work closely with the devs to try things and push the boundaries of what was thought to be possible.

The product has been in the market for over 3 years with very little design touch and new features had suffered from a lack of visual consistency during this time. We were able to provide new design framework and language that would allow new features to be added with very little design input while still looking consistent with the rest of the service.